Sportlife

UNEXPECTED FRESHNESS

ART DIRECTION  / DESIGN
THE BRIEF

Chewing gum sell easy. What sells them even easier is when every bought Sportlife package brings you closer to an Unexpected Freshness adventure.

THE PROJECT

With an objective to take the user one step closer to that waiting adventure we created an immersive vector graphics built map. Here the users are able to explore the various “Unexpected Freshness” locations that they can go to, teased by 14 unique short animation clips. This experience is designed and developed to be equally seamless and  fun from desktop to mobile.

THE DETAILS

AGENCY
Indie

CLIENT
Sportlife

DATE
September 2015

ROLE
Art director | Designer

 

View Project