ART DIRECTION / DESIGN
Chewing gum sell easy. What sells them even easier is when every bought Sportlife package brings you closer to an Unexpected Freshness adventure.
With an objective to take the user one step closer to that waiting adventure we created an immersive vector graphics built map. Here the users are able to explore the various “Unexpected Freshness” locations that they can go to, teased by 14 unique short animation clips. This experience is designed and developed to be equally seamless and fun from desktop to mobile.