THE WORLD’S FIRST SPERM ANALYZING APP
CONCEPT / ART DIRECTION / DESIGN
Our colleagues over at Caviar Brussels had just produced their latest feature film Plan Bart, question was how to promote this fun & fresh romcom.
To promote the new Belgian feature film we created a somewhat misleading website for a sperm scanner, when visitors land on the website they are prompted to test their semen on their smartphone with a second screen connection. Their results were most probably not what the visitors were expecting, no high fertility values nor any traces of STDs – but instead, a trailer to the upcoming Belgian feature film Plan Bart.
Plan Bart trailer: http://www.caviarcontent.com/project/plan-bart
Caviar Content (Brussels)
Art director | Designer