Spermscan / Plan Bart Film

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CONCEPT / ART DIRECTION  / DESIGN
THE BRIEF

Our colleagues over at Caviar Brussels had just produced their latest feature film Plan Bart, question was how to promote this fun & fresh romcom.

THE PROJECT

To promote the new Belgian feature film we created a somewhat misleading website for a sperm scanner, when visitors land on the website they are prompted to test their semen on their smartphone with a second screen connection. Their results were most probably not what the visitors were expecting, no high fertility values nor any traces of STDs – but instead, a trailer to the upcoming Belgian feature film Plan Bart.

Plan Bart trailer: http://www.caviarcontent.com/project/plan-bart

THE DETAILS

CLIENT
Caviar Content (Brussels)

DATE
December 2015

ROLE
Art director | Designer

 

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