My Pelvic Floor Friend

MY PELVIC FLOOR FRIEND 

ART DIRECTION  / VISUAL DESIGN

THE BRIEF

Essity and Lights by Tena were in need of a long due update to their existing pelvic floor training app for women. Brief was to make the app and the training relevant and remind almost everyone, (yes men too!), the importance of a healthy pelvic floor.

THE PROJECT

Together with fantastic developers at iTiden we revived the exisiting app with a UI that felt familiar and with animations that would excite and keep users engaged.
Essity had also partnered up with MSc Physiotherapist and lady garden expert, Paula Igualada-Martinez and produced 3 training videos included in the app. The app featured daily reminders and helpful tips about Kegel exercises.  We wanted the users to think of it like a free gym membership for the lady garden!

THE DETAILS

Agency
Digitas LBi Nordics

CLIENT
Essity / Lights by Tena

DATE
September 2017

ROLE
Art director | Visual Designer

 

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