HEINEKEN GO PLACES
ART DIRECTION / VISUAL DESIGN
Close to everyone knows who Heineken is, but not that many are aware that Heineken Company runs a global network of over 250 different brands and cultures in more than 70 countries. Now this opens up for an amazing recruiting possibility, not just for Heineken as an employer but also for future employees. But the question remains, how do you reach out and find the right person, that is not just up for the job but also fits the Heineken profile.
It’s simple, together with the agency Cloudfactory, and the film production studio Wefilm, we created a interactive job interview. The interview guides the interviewee through a personality test consisting of 12 questions, defining in which way you will fit in the Heineken Company. Based on your answer, a highly personal profile is created.