FiLIP

THE BEST DAY EVER

CONCEPT / ART DIRECTION  / DESIGN
THE BRIEF

Promote and show the product benefits behind the worlds first smart locator and phone for kids – FiLIP.

THE PROJECT

With FiLIP, parents and kids can stay connected on any adventure. So we asked kids the ultimate question, “What would be your Best Day Ever?” The best answers were made a reality in ‘The Best Day Ever’.  In this episode we follow young Rylee on a fully immersive interactive adventure, that even offered a second-screen experience that allowed the users to interact and follow Rylee throughout her best day. Ever.

THE DETAILS

AGENCY
Leo Burnett NYC

CLIENT
FiLIP Smartwatches

DATE
February 2014

ROLE
Art director | Designer

AWARDS
FWA Mobile Site of the Day

 

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CASE FILM