Cable

THE HOLE SAGA

CONCEPT / ART DIRECTION  / WEB DESIGN
THE BRIEF

Create the digital experience behind this quite quirky campaign that had been thought up by the advertising agency to communicate the urgency of being connected to the national cable network.

THE PROJECT

The core of this interactive campaign was to let the user decide over the characters fates by either giving them cable or cutting them loose which basically lead them into deep despair or happiness. The characters in this interactive ‘Hole Saga’ of four episodes find themselves in everyday situations that are set-up in a not-everyday way not to mention that all the characters sport a gaping & gooey hole in their torsos – due to the fact that they are totally disconnected. In a cable-kind-of-way. 

THE DETAILS

AGENCY
GMMB

CLIENT
NCTA Cable

DATE
April 2014

ROLE
Art director | Designer

 

CASE FILM