Adidas SS13

ADIDAS ALL FIT | SS13

PRINT / DESIGN
THE BRIEF

The global adidas training division came with an assignment to us with the goal to have the brand’s core athletes know and be familiar with their seasonal training products.

THE PROJECT

No one knows their athletes better than adidas, we’re talking records, measurements, replicas of hands and feet, championships, amount of medals. To say the least – a whole lotta info.
With this in mind and to manifest adidas’ forte of catering sportswear and accessories perfectly fitted to the needs of their core athletes, we fitted the season’s tailored products for each of them into 24 individual bespoke cases. Items in the SS13 All fit box were embedded individually for clear display covered by a lucite board that illustrates personalized performance metrics and how every product is custom-fitted to the athlete’s body.

THE DETAILS

CLIENT
Adidas Global training division

DATE
February 2013

ROLE
Designer

PUBLISHED

in Viction:ary Special Edition