Adidas FW13

ADIDAS ALL FIT | FW13

PRINT / DESIGN
THE BRIEF

For the FW13 collection, the global adidas training division asked us to do a follow-up on the SS13 All Fit Box, this time around we put all the cards on the table and rolled the dice.

THE PROJECT

We wanted to encourage the adidas core athletes to continue being ‘on top of their game’, so we created the All Fit to Your Game-box. With traditional board games as a blueprint we created a customised showcase that turned each of the core athlete’s FW 2013 package into a tailored board game set. As an encouragement for the recipient to be on top of their game, training instructions and tailored gear are illustrated like game steps in the two-piece box. Starring as joker in the enclosed deck of card, the athletes might want to roll a dice or two for a more exciting game.

THE DETAILS

CLIENT
Adidas Global training division

DATE
August 2013

ROLE
Designer

PUBLISHED

in Viction:ary Special Edition